A Guide to Naming Your Brand for Gen Z & Millennial Audiences
Naming a brand for Gen Z and millennials is a creative science.
July 17, 2025
What I’ve Learned Building Brands for Visionaries Who Don’t Fit the Mold
Not every brand follows a standard blueprint. Some of the most magnetic brands I’ve helped build didn’t start with a business plan—they started with a bold vision.
I’ve worked with:
These visionaries had something in common: they didn’t want to “fit in.” They wanted their brand to feel like them.
Here’s what I learned:
If you’ve ever felt too different to brand, maybe that difference is the very thing that should lead your brand.
Recent Notes
The Psychology Behind a Brand Story That Converts
Behind every unforgettable brand is a story that builds trust, connection, and motivation.
How to Craft Your Origin Story as a Brand
Every brand needs an origin story — not to talk about the founder, but to build a bridge between your journey and your audience’s belief.
Design catches the eye. Strategy wins the mind. Story wins the heart. More than being known, it’s about being unforgettable. When you’re seen with purpose, you’re felt with meaning.